The Program provides up to a 50% matching grant to qualified businesses and property owners along the Western Avenue for the completion of storefront improvements to help revitalize the commercial corridor. Round 3 of the Program will open for applications September 8, 2025 through October 31, 2025. For complete information on the program go to the Community Development Department on the city website at https://www.rpvca.gov/1780/Western-Avenue-Commercial-Storefront-Imp.